NPR summarizes the news pretty well with Robin Hilton's article, "Trent Reznor: New Band, New Song, New Video, Still Terrifying" - they spoke (emailed) with both the band and the team behind the video. Not to be outdone, Pitchfork dropped knowledge about the full-length debut, including a tracklist for the album. "The vinyl version contains two extra tracks, which are also included on a white label CD that comes with the LP." Pitchfork also has the cover artwork for the vinyl, which will be different from the CD artwork and the downloadable album's artwork.
The song "How Long?" is also available on iTunes (US) as of this morning.