After Fox’s marketing department showed the Fringe producers a version of the promo that used “Zero-Sum,†series exec producer Jeff Pinkner simply asked a nearby Reznor acquaintance - that’d be co-creator J.J. Abrams - if the NIN musician might be interested in a collaboration. One email later, Reznor was on the case. “We offered him compensation, and he said, ‘No, no, I just want to have fun and be part of something cool,’†says Pinkner, adding: “How often do you get the chance to work with somebody like that?â€
If you haven't already been watching Fringe, you can catch up with the show via Hulu (if you're in the US, anyway) - that's where I've been watching it since it's debut last year, and it's cool to get an excuse to plug the show on my site.