Today, they added the pre-order for the US release of the new album, which will probably see its price reduced to $9.99 by the release date.
Don't forget that when you order from Amazon, the album usually ships a few days before the release date, so that US orders receive it on the release day, give or take a day.
Note: In the interest of full disclosure, I would like to state that purchasing from the above links will send 5-7% of your purchase to The NIN Hotline, at no extra cost to you. Doing this here and there means I don't have to beg for money. The BYIT pre-orders just got us new hosting for a year, which will help with a brand new (and fairly badass) site I've been formulating in relative secrecy with help from a couple other members of the community.