Remember that form on nin.com you filled out in order to receive a copy of Collected via snail mail, free courtesy of Interscope Records? No one ever received the DVD, marked SEED_1, in the mail. The giveaway was actively advertised on a range of sites.
There had always been a question about the data collection even working, as upon clicking "Submit" on that form gave everyone an error. If you're one of those people who got upset about this, you can always demand a refund, I guess.