Cash's producer, Rick Rubin, sent a copy of the video to NIN's Trent Reznor. "We were in the studio, getting ready to work -- and I popped it in," Reznor says. "By the end I was really on the verge of tears. I'm working with Zach de la Rocha, and I told him to take a look. At the end of it, there was just dead silence. There was, like, this moist clearing of our throats and then, 'Uh, OK, let's get some coffee.'"
It appears that Reznor and de la Rocha have been spending a good amount of time together in the studio, working on de la Rocha's solo album.