MySpace.com Secures Title Sponsorship of Nine Inch Nails/Queens of the Stone Age Concert Tour
New and Exclusive NIN Concert Footage on Website Following Each Show
Originally published in Business Wire on September 27, 2005
"Trent Reznor has always used technology to create NIN's boundary pushing sounds. Nine Inch Nails continues to innovate by using MySpace to enable its fans to connect with its music, and importantly, with each other," said Chris DeWolfe, chief executive officer, MySpace.com. "Being a sponsor and providing tour footage on the site provides MySpace users a virtual front row seat to the Nine Inch Nails tour."
The sponsorship announcement is one component of MySpace's ongoing integrated marketing efforts for Nine Inch Nails' latest album (With_Teeth). MySpace hosted the exclusive world premiere of (With_Teeth) before retail distribution and generated more than 500,000 MySpace user streams in one week (April 26 - May 3). The album debuted at the #1 spot on the Billboard Top 200 charts and was the most successful launch week in NIN history. MySpace also provides a forum for NIN fans to interact with the music through online ACID remixes of the NIN single, "Only." Users are invited to upload personalized mixes of the track and vote for their favorite version at www.myspace.com/ninremixes. More than 1,200 user versions of the song have been created to date.
"With more than 500,000 artists and bands on MySpace uploading songs and connecting with fans, MySpace's viral network adds a new dimension to the way music is introduced to everyone. The website's uniquely networked music environment has become a favorite for fans," said Jim Guerinot, manager for Nine Inch Nails.
The 40-city tour kicked off in San Diego on September 16, and is followed by stops in Seattle, Los Angeles, Denver, Chicago, Dallas, Orlando, Washington DC, New York and Philadelphia among others. Additional sponsors include Ticketmaster and local radio stations.
For media inquiries or information about covering the tour, please contact: Dani Dudeck for MySpace.com at (323) 202-1890 or firstname.lastname@example.org.
MySpace.com is the premier lifestyle portal for networking online. By integrating web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings, events, groups, chatrooms, and user forums, MySpace has created a connected community where users put their lives online. As the fourth ranked web domain in terms of page views(a), MySpace.com is the most widely-used and highly regarded site of its kind. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off, with their friends.
(a) Among the top 2000 domains. comScore Media Metrix, August 2005.